Dongfeng Peugeot has faced sales declines for consecutive nine months this year, with the monthly sales volume reaching only 17,200 units in August with a year-on-year decline of 19.5%. It’s learned from Dongfeng Peugeot Citroen that Dongfeng Peugeot’s headquarter will be relocated to Wuhan from Beijing, and functional departments will also be moved to Wuhan, which is also the location of PSA Asia-Pacific headquarter.
Dongfeng Peugeot is a brand under the joint venture. In October, 2002, Dongfeng Auto signed a cooperative joint-venture contract with PSA Group planning to introduce Peugeot brand into domestic market, and thus Dongfeng Peugeot was born. PSA Asia-Pacific headquarter was relocated to Wuhan on July 8th, 2016. Dongfeng Peugeot’s new headquarter will be closer with PSA Asia-Pacific headquarter and factories.
French brands meet a cold domestic market in the recent two years, and Peugeot brand is encountering great market challenges. Dongfeng Peugeot will take efforts in SUV models this year with 5008 and new 408 being launched, but no obvious recovery has been shown on sales. Data shows that Dongfeng Peugeot Citroen has a total sales volume of 195,200 units in the first eight months of this year, decreasing nearly 60% compared with 521,800 units of the same period of last year. Dongfeng Peugeot sold 17,200 units in the domestic market in August with a year-on-year decline of 19.5%.
Previously, Dongfeng Peugeot set a new target of ranking top 10th brands in terms of sales volume with the number reaching 700,000 units to 1m units in 2020. The relocation of its headquarter will enhance Dongfeng Peugeot’s working efficiency and promote cooperation for all sides, thus providing supports for achieving the annual target.
