July 24, 2017, LEXUS Lexus to bring two new flagship product: flagship luxury sedan new LS and flagship luxury sports car new LC debut Shanghai Minsheng Art Museum to "cohesion of time art" as the theme, showing the LEXUS Lexus The fear of the design concept and the heart of the sincere spirit. LEXUS Lexus will further showcase the new brand vision of "creating an unparalleled experience" and give more emotion, passion and imagination to the product, under the new brand concept of "Not Found".
LEXUS Lexus China executive vice president Jiang Jizhe also said: "The significance of the flagship model for the LEXUS Lexus brand extraordinary, embodies the LEXUS Lexus brand's tireless sophistication.With the new brand slogan 'collar not see the extraordinary release' LEXUS Lexus will gradually realize the evolution of the luxury lifestyle brand, and with the new LS, LC as the starting point for the LEXUS Lexus explorers to bring beyond the expectations of life experience, and they share the art of life journey.
The new LEXUS Lexus LS chief designer Koichi Suga (Koichi Suga) at the event site, said: "Looking forward to the future, we are determined to break through the existing advantages, in the quality and respect, to explore a more sense of experience brand charm.In the future, In the LEXUS Lexus models, we will be committed to creating a unique LEXUS Lexus model shape and beauty.LEXUS Lexus is a young brand, but also because of this, we have the courage to challenge the new things in the future, we Will continue to build LEXUS Lexus original beauty as the goal, courage to meet the challenge.
Such as LEXUS Lexus China Marketing Minister Chen Chen said: "In LEXUS Lexus brand new brand structure, YET 'both' philosophy as the basis of the values throughout the brand development has always been, it will LEXUS Lexus on the perfect Compromise, into the brand of blood, to 'provide a more reasonable solution for the world' at the beginning, for our users to pass a more emotional way of life and brand temperature.With the opening of the new brand chapter, LEXUS Lexus will uphold Unique brand philosophy, with the new flagship models LS and LC as the starting, for more users to bring far better than the wonderful experience, and they share the art of life.
